Operating Memos

Consumer & D2C

Bakingo: occasion share

Bakingo crossed ₹300 Cr in FY25 on a ₹16.5 Cr loss and raised ₹100 Cr from Faering at a ₹1,643 Cr mark. The visible growth engine is kitchen count. But a cake is bought for an occasion, and the number of occasions in a household per year is fixed. An operating memo on why I would not spend this round on the 31st city.

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